Meet the Designer
Zaid
Khan
Strategy
“How do we design communications that reflect, not reduce, the complexity of our social issues? Perhaps we might start by communicating from a place of humility rather than certainty. My works integrates strategic communications with systemic design to explore what communication for complexity might look like. My goal is to give multi-perspectival knowledge the presence it deserves.”
I worked as a Strategist in advertising where we used creativity for mostly "commercial products/services". Now I I'm working in academia and experimenting with how the same creative and design practices can be used to promote "knowledge products/services".
Strategic Communications Systemic Design Knowledge Mobilization