Meet the Designer

Elfy

Castro

aka. L-Fy, Industrial Design & Visual Artist

“When I design, I start by asking myself what do I want this piece to say? What does a certain material say to me? And what kind of space I want to evoke? I frame these questions in a way that allows room for the cultural connotations and visual elements my choice of matter encompasses. This is reflected in the installations, the objects and the spaces I have created. As a designer, I constantly immerse myself in the learning of traditional and modern making processes; which have become key to my practice as a means for analyzing production methods in relation to ways of being and living. Mine is a design with a memory and a vision towards the future.”

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As an ongoing transformation, my work oscillates between industrial design, the visual and the material arts. I use places and bodies as a space to reimagine what we perceive as quotidian. By integrating traditional and modern techniques of production, as well as sustainable media, I create work that immerses viewers in diverse aesthetic worlds, where past and future find common ground. From photographs to product design, what I call ‘my visions’ materialize into artwork that has an identity and a story.
Life itself
Societies & Cultures
Minor In progress, 2021
OCAD U - Faculty of Design
Industrial Design
Major Completed, 2021

Applied arts Product design Furniture design Interior design Sculpture design Landscape design Fashion Design Jewel design Textile design Brand design Graphic design Photography Creative director Art director Curator

2015, Toronto Outdoor Art Fair
Toronto, Canada
2015, Interior Design Show
Toronto
2018, SPINRITE DESIGN AWARDS
MAAD OCADU
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