Jamie Hadonphrai

Corporate Identity - NEO Coffee

Design Challenge to transform a corporate brand into a friendly enthusiastic coffee shop.

“Design challenge to transform a corporate brand into a friendly enthusiastic coffee shop. The process includes brand analysis and research. This is the project that I wanted to explore by myself. NEO coffee bar is a cafe in the heart of downtown Toronto and it has gained a lot of attention in these past few years. I figure if the company were to rebrand its logo, what aspect would they like to change, and how would their new logo create an impact to the cafe itself. ​As I started the process with drafting, I began to sketch out alot of potential design. My logo was inspired by the interior of the cafe which includes patterns of wooden pannels, in my opinion it was really unique and a signature of their identity. ”