Maggie Copland

Slowfair

Slowfair is an online marketplace of Slow Fashion brands. It is the solution to stop the rise of Fast Fashion as it makes Slow Fashion brands more accessible to the everyday consumer. What is Slow Fashion? Well, Slow Fashion is clothes that are custom made, produced using ethically sourced materials, or manufactured in an environmentally conscious way. Is there a demand? People want to live more sustainable and conscious lifestyles. The sustainable fashion market is set to increase by 2023 and it is driven by an increase in e-commerce and an increasing consumer focus on ethical shopping. What is the problem? Making it easy. Consumers want to buy slow & sustainable, and sellers want to reach consumers who will sustain their independent businesses. But marketing is costly - and social media is busy & biased, forcing consumers to troll through Instagram accounts, online articles and undertake investigative research to find brands that match their morals and lifestyles. Slowfair will give these Slow Fashion brands the exposure they need to succeed while also helping to build a community of Slow Fashion shoppers.

“Slowfair was my final project at OCAD University. It was a project that made me proud as I was passionate about the topic. ”