Faculty of Design

Graphic Design

Sandra Dammizio

Women & HIV/AIDS Initiative #Love Positive Women Campaign

The Brief: Create the concept and collateral for WHAI's annual Love Positive Women campaign, with the theme "Honouring Collective Love Through Radical Resistance".

“The campaign concept was designed to closely align with previous Love Positive Women campaign material, while also pushing the brand's look to reflect the campaign's focus on radical action. A series of action-oriented, empowering illustrations aimed to galvanize the WHAI community into radical action for LPW 2022. The illustrations were done in WHAI's paper-cut style, and accompanied by floral illustrations in a stenciled style- bridging the feminine and radical aesthetics. A brushed texture adds visual interest and dynamic movement to the background of designs, while carrying on WHAI's emphasis on DIY-activism. The colour palette is bold and vibrant and the blocky, notched typeface aims to further express the campaign's radical look.*Follow link for full case study*”