Faculty of Design
Advertising
Julien Cristante
der Säbel
Advertising
2022
A subsidiary brand to Chef Sac, designing the brand, product, packaging and advertising that surrounded these German Steel blades became one of the closest projects to my heart. Stemming from a holding brand which was specifically curated for professional cooks, culinary students and the working chef, I molded a high quality knife brand. der Säbel produces knives with strength priced in the mid-range market, making the product accessible to the majority of the culinary professionals within.
Celebrate the work of OCAD U’s class of 2021/2022!