Gradex square small
Gradex banner
Faculty of Design

Advertising

Julien Cristante

der Säbel

Advertising
2022
A subsidiary brand to Chef Sac, designing the brand, product, packaging and advertising that surrounded these German Steel blades became one of the closest projects to my heart. Stemming from a holding brand which was specifically curated for professional cooks, culinary students and the working chef, I molded a high quality knife brand. der Säbel produces knives with strength priced in the mid-range market, making the product accessible to the majority of the culinary professionals within.

Share with someone

der Säbel
der Säbel

Work by

Julien Cristante

Advertising

“Strategy, human centred processes & design. I specialize in problem solving; looking at things strategically with a background in creative.”