Esther Wong

Emocean

Emocean is creative concept for a drug brand, it is a drug designed for people who are emotionally numb and would like to get in touch with their emotions. It allows users to meditate and helps interpret emotions in their brain. The brand name inspired from the words emotion + ocean, as our emotions are like the waves in the ocean, they come and go, they can be different every day, but whether it's negative or positive emotions, they are still part of the human experience.I used circles in my design to give this whole idea a softer, lighter feeling, since mental health and emotions can be a heavy topic, with this approach, the audience can perceive this kind of information without feeling too overwhelmed or heavy. I used a warm colour palette for all the main designs, and a cool tone colour palette for the Instagram ads to convey slightly more negative mood, which contrasts well with the warm colours, and shows the difference of before taking the drug and after taking the drug.