Faculty of Design

Advertising

Kaili Baird

Gryphon's Men's Rugby Instagram Post

This is a mock-up of an Instagram post I created for the Gryphon’s Men's Rugby team to notify their Instagram followers of their upcoming OUA Semifinals game. They had a set of rules needing to follow the University of Guelph branding so I had to stick with their colour, logo and font restrictions while also making a more new and attractive look to their social media page. I wanted the Instagram post to make them look like a higher level professional team since they are the best in Ontario and they need to convey that to their audience off of the field as well.*Note: They played Laurier in the end, and yes did win.