Faculty of Design

Graphic Design

Rahul Bagdai

Norta: Brand Book

A brand book facilitates proper usage of logos, visual elements and typography for a brand. Therefore, a brand book for Norta uses visuals to convey the values of the brand, the visual representation of the culture, the folk dances, the traditions, and other factors Norta's brand was rendered around ornaments and objects that define the strength in the South Asian feminine form, such as a "jhumkha" and a "Bindi". In order to keep the brand visually robust, respectful and intact, the brand book also contains strict guidelines, making it easer for anyone to use the brand – third parties using it presentations (i.e. Sony PlayStation demos etc.). Citations:Mockup usage: Landscape Book Mock-Up Set by Punedesign on Envato Elements. Envato Elements. https://elements.envato.com/landscape-book-mock-up-set-U8KF8X.THIS IS A PARTIAL VISUAL REPRESENTATION. TO CHECK OUT THE FULL BRAND BOOK CLICK THE WEBSITE ICON BELOW OR VISIT: https://www.norta.rahulbagdai.com/brand-book↓↓↓