Faculty of Design

Advertising

Anahita Ruia

Stanley

In collaboration with Alina Rashid, Juanita Castro, and Thomas Sloan.As a group within The New Practitioner agency, we created our identity as Neon Experience to align with our group mission and vision and created an RFP for Stanley that reflects our aesthetic while also delivering a unique and interactive concept.We created an RFP for Stanley with an objective to stem and counter any negative, meritless claim created by content creators, discredit any at home testing kit and endorse more scientific testing methods or facilities, and elevate loyal Stanley cup users and give them recognition.Research showed that people want to find the truth by themselves and draw their own conclusions. However, they don’t know how to properly use home testing kits and in fact, they know very little about lead and certified lead kits.Our campaign focuses on the importance of properly using home lead testing kits without bringing Stanley into the conversation.