Faculty of Design

Advertising

Nabila Basher

TPL - Experience

The objective of the campaign is to encourage the use of Toronto Public Library's online services, including book reservations and other Covid 19 related program developments. The campaign will also aim to increase awareness of the range of valuable services that TPL offers beyond traditional book lending.

“The campaign uses a multi-channel approach, including digital, print, and outdoor advertising to create an immersive experience. The creative approach focuses on showcasing the hidden gems of TPL, highlighting the variety of services available beyond traditional book lending. The campaign will feature vibrant visuals that capture the attention of the target audience, and messaging that emphasizes the convenience and accessibility of TPL's online services, especially their audio/visual components.”