Suebin Moon

isight

We believe that our lives have been adapted to today's technological life. However, our eyes aren't built for today's digital lifestyle. We experienced how painful it is to let our eyes stay on the prolonged computer, tablet, e-reader, and cell phone use for a couple of hours.My thesis project is a branding project focusing on CVS which is also referred to as digital eye strain, describing a group of the eye- and vision-related problems that result from digital screens The project was first inspired from my own experience of having CVS and I surely know this syndrome is painful and common for us, designers, and any other people who work extensively in digital fields. Therefore, I designed a concept branding that helps us to understand better with eyes and prevent CVS. Isight presents smart glasses that connect with the mobile application to adapt your eyes to modern times. The smart glasses track eye movements, and blink rates to calculate the user's eye status. Isight's mobile application that connects with smart glasses. The app has services including vision activity, vision report, vision calendar, vision exercises, vision alarms, and finding the nearest doctor. In addition, the website contains information about the syndrome and the products with exciting and energetic illusion patterns.