Faculty of Design
Advertising
Kelly Lee
Hello Baby
Advertising
2022
Hello Baby is a subscription box on East Asian identity and culture, designed to make decolonization and Critical Race Theory (CRT) more accessible. Targeting teenage members of the East Asian diaspora, Hello Baby aims to assist them in redefining their identity for themselves, tackling questions of belonging in Canada, and celebrating their cultural heritage.Sorted into three categories, its contents include self-reflection activities, informational resources, and cultural artifacts. Read about each item below!Self-Reflection Activities:πΆ Rebirth certificate β to initiate user on their new journeyπΆ Diary β to answer prompts and record their progressπΆ Name tag β to explore the origins, meanings, + importance of their namesInformational Resources:πΆ Dictionary β uses humour to defuse heavy, often intimidating terms of CRT + the East Asian experienceπΆ Online directory β links to existing resources, initiatives, online communities, + creatives doing amazing thingsCultural Artifacts:πΆ Snacks β all the yummy classics that the East Asian diaspora grew up withπΆ Art + other goodies β music, more activities + other significant knick-knacks accompanied by prompts on identity and belongingSee the box in person at GradEx!
βReady for rediscovery?β
Work by
Kelly Lee
Advertising
βHi there! I am an art director, designer, team player, talkative introvert, part-time photographer, doodler, second-gen kid, arts and crafts enthusiast, gift-giver, and forever student. Let's be...β [More]
Celebrate the work of OCAD Uβs class of 2021/2022!