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Faculty of Design

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Kelly Lee

Hello Baby

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2022
Hello Baby is a subscription box on East Asian identity and culture, designed to make decolonization and Critical Race Theory (CRT) more accessible. Targeting teenage members of the East Asian diaspora, Hello Baby aims to assist them in redefining their identity for themselves, tackling questions of belonging in Canada, and celebrating their cultural heritage.Sorted into three categories, its contents include self-reflection activities, informational resources, and cultural artifacts. Read about each item below!Self-Reflection Activities:πŸ‘Ά Rebirth certificate – to initiate user on their new journeyπŸ‘Ά Diary – to answer prompts and record their progressπŸ‘Ά Name tag – to explore the origins, meanings, + importance of their namesInformational Resources:πŸ‘Ά Dictionary – uses humour to defuse heavy, often intimidating terms of CRT + the East Asian experienceπŸ‘Ά Online directory – links to existing resources, initiatives, online communities, + creatives doing amazing thingsCultural Artifacts:πŸ‘Ά Snacks – all the yummy classics that the East Asian diaspora grew up withπŸ‘Ά Art + other goodies – music, more activities + other significant knick-knacks accompanied by prompts on identity and belongingSee the box in person at GradEx!

β€œReady for rediscovery?”

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Hello Baby says Hello
Hello Baby says Hello
Hello Baby Challenge
Hello Baby Challenge
Hello Baby Box
Hello Baby Box
Hello Baby Name
Hello Baby Name
Hello Baby Contents: Self-Reflection Activities
Hello Baby Contents: Self-Reflection Activities
Hello Baby Contents: Info
Hello Baby Contents: Info
Hello Baby Contents: Cultural Artifacts
Hello Baby Contents: Cultural Artifacts
Hello Baby Brand Identity
Hello Baby Brand Identity

Work by

Kelly Lee

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β€œHi there! I am an art director, designer, team player, talkative introvert, part-time photographer, doodler, second-gen kid, arts and crafts enthusiast, gift-giver, and forever student. Let's be...” [More]