Faculty of Design

Graphic Design

Shaelyn Campbell

Now Wear?

This year I focused on branding a trendy and sustainable clothing company that I made up called "Now Wear?".Company:Now Wear? is a unique company that sells clothing items and accessories that are either used, repurposed, upcycled, or handcrafted, successfully blending the appeal of trendy clothing stores with a strong commitment to sustainability.Target Audience:Ages 18-26. Now Wear? caters to a younger generation who are in the process of exploring and defining their personal style, finding ways to express themselves through clothing, and are heavily immersed in trendy online fashion movements.Mission:The mission of Now Wear? is to inspire others to adopt a sustainable approach towards fashion. The featured products showcase various innovative approaches to repurposing the world’s excess fabric, all while promoting individuality and self-expression.Key Words:_Trendy_Sustainable_Expressive

“How can I create trendy solutions for the world’s excess fabric?”