Faculty of Design

Graphic Design

Seohee Park

2) Structural Package Redesign - Portmeirion

Portmeirion - Redesigning POP structural package form.The goal of this project was to turn current retail packaging that have photography/illustration reveal or no reveal into packaging with dynamic reveals of the contents.The new single dieline has 4 windows that provides visual and tactile quality of the ramekins. By incorporating the excess material made from the window reveals, this new packaging does not require any additional inserts - the flaps created from the windows act to stabilize and protect its content. New wavy pattern is used for the packaging, however, the same colour palette and similar typeface were used to not alienate the new packaging from the existing brand identity.Only one substrate of recyclable material was used for the base and vegetable-based ink is to be used for printing.