Faculty of Design

Industrial Design

Connor Dudgeon

Lake House Lager- Packaging Design

The goal of creating new branding for a beer company that is releasing a summer edition called the Lake house Lager. It was the intent to create graphic design that showcasing a Canadian summer at its core while being attractive to a demographic of men and women from 19-30.

“I wanted branding that would pop off the shelf like nothing else, so I used colours that I have not seen in the category, while look attractive. The lettering and font I created to resemble shimmering water on a lake. While the sun shines bright. This was one of my first graphic design projects to take on and I loved the opportunity to showcase a design that will resonate with customers everywhere. ”