Faculty of Design
Graphic Design
Suha Lee
2. volvo brand redesign
Graphic Design
2024
The Volvo brand consistently embodies progressiveness, human-centric values, innovation, and contemporaneity. Building upon this foundation, our new brand identity for Volvo's innovative electronic cars reflects these core values while embracing a focus on electronic and futuristic vibes. With the introduction of this new logo, tailored to seamlessly align with our latest line of electronic cars, we bring Volvo into closer harmony with the newly innovated world.
Celebrate the work of OCAD U’s class of 2023/2024!