Faculty of Design
Graphic Design
Marina Hardy
Dopatox [Graphic Design]
Graphic Design
2022
Digital
We live in a dopamine rich world. Over time, high pleasure low effort activities teach the brain to stop producing its own happy chemicals. Indulgence causes misery than people seem to realize, and the only real fix is a detox. Dopamine detoxing is the process of temporarily cutting out high pleasure/little effort activities to restore the brains natural dopamine receptors. If it's bad, the absence of pleasure will be experienced as pain.I imagined, what if there was a pill that could do all of this for you? A pill that could restore your brain imbalances at the cost of temporary pain. Dopatox is a faux pharmaceutical concept, designed to fill that very purpose.
Celebrate the work of OCAD U’s class of 2021/2022!