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Faculty of Design

Industrial Design

Max Fine

Pigeon

Industrial Design
2022
In a time where climate change demands action, it is not just a question of how will we live with the problem, but how will we live with the solution.Energy storage is vital in the fight against climate change. Its current implementation is in opposition with some of the key principles of Urban Design— disregarding its effects on society, people and its natural surroundings. In order to move toward sustainable and beautiful cities, we need to change the way we think about energy storage.This project’s mission is to create a new approach to energy storage design and integrate it throughout the urban fabric in a way that uplifts and benefits communities. This will be done by researching each site and connecting the community’s needs with the environmental ones. The outcome is an energy storage installation that brings communities together in a way that supports environmental sustainability. This type of visibility, interaction and relationship between the public and well designed energy storage will normalize this technology within urban spaces and help to push widespread adoption. Living among the solution will shift culture to an openly sustainable society.

“The future must be one that excites us. New technologies should make us energized. When transitioning to sustainable cities, the solutions should also excite and energize. Design is communication. Design tells people how to live. In order to encourage sustainable behaviour, the solutions need to excite, energize and inspire. They need to be designed in a way that allows people to live the way they desperately want to. People have to be trilled. Environmental issues should not be solved by creating social ones. They should beautify the urban landscape and foster great relationships between people and sustainability. This will generate awareness and encourage widespread adoption.”

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Pigeon Energy
Pigeon Energy
Wabash Community Centre
Wabash Community Centre
The Eaton Centre
The Eaton Centre
Design Strategy
Design Strategy
Design Process
Design Process
Installation Iterations
Installation Iterations
Name and Logo Progression
Name and Logo Progression
Wabash Community Centre Components
Wabash Community Centre Components
Poster 1
Poster 1
Poster 2
Poster 2
Poster 3
Poster 3
Poster 4
Poster 4

Work by

Max Fine

Industrial Design

“In a time where climate change demands action, it is not just a question of how will we live with the problem, but how will we live with the solution....” [More]