Maria Yeon

knozone

"Knozone" is a website dedicated to high school students that provide information on various types of career in the creative industries. The website introduces field such as music, dance, art, design, food etc. and in depth information on each career opportunity like career outlook, path, salary, skills, and experiences. Why Knozone?Due to lack of adequate guidance among high school students on creative fields, most young people are receiving very little information about careers in this sector, and are not pursuing the appropriate educational plan for creative job opportunities.Most students are encouraged and pressured to choose a more “traditional career”, moving away from an appreciation of creative expression. Students lack confidence to step into these industries as they are not considered a "traditional route" in most high schools. Therefore, there is a lack of information about employability in the creative fields, leaving students lost when choosing their options for their future. This is why I chose to demonstrate an informational website, Knozone, for young people where they can explore and educate themselves on various types of creative careers in the world. The main goal of Knozone’s branding was to develop a design that is unique, striking, and attractive in order to excite the users on learning about creative fields. The signature motion of Knozone appears throughout the whole design system so that it instantly captures the attention of students and provoke their curiosity.

“Be in the know, Knozone.”