Jabez Kim

⁰¹ FlipMeals

Mo-Graph Brand Ident/AdThe goal of this motion graphic was to create a logo reveal animation, with visual elements that represent the topic. The idea chosen was a logo sequence for an app that aims to prevent and reduce the state of food waste by allowing restaurants and food providers to upload and sell food/meals–that would otherwise be thrown out due to daily limited shelf life or for their appearance or being close to the expiration date(s)–at discounted prices. This allows them to sell any food surplus that would otherwise be wasted/thrown out. With the discounted prices also giving users/consumers the option for cheaper/affordable meals. The visual movement I first pictured was a continuous flipping movement with the scenes also transitioning between each other smoothly. The flip motion was inspired by the brand name “FlipMeals” that I ended up choosing. The goal of the sequence was to show perfectly fine food/meals that are commonly disposed and thrown out daily due to various reasons that could be avoided through the service of the app.