Esther Wong

Honda Indy Toronto 2023

This is a branding project for Honda Indy Toronto 2023, I went with a vintage, retro design style, since I noticed a lot of the branding for car racing events are very similar, the designs usually look realistic and futuristic. This retro design will attract a larger audience and it would bring a brand new, fresh feel to the event. The use of exaggerated, bold lines, bright colours and high contrast represent the intense speed & energy of car racing.