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Faculty of Art

Experimental Animation

Jaewoo Bae

Buy One, Earn More

Animation
2024
3D Animation
1920x1080
00:01:50 [hh:mm:ss]
In a capitalist society, Worker wakes up with her hands and feet bound in toy packaging, while Showhost sells her in TV ads. "Buy One, Earn More" is a retro-style 3D animation satirizing the priority of money over human value.

“In a capitalist society, Worker wakes up with her hands and feet bound in toy packaging, while Showhost sells her in TV ads. "Buy One, Earn More" is a retro-style 3D animation satirizing the priority of money over human value.The title "Buy One, Earn More" is derived from a line spoken by Showhost, suggesting that capitalists can purchase one Worker product and exploit their labor to earn more profit. I chose this topic because I became interested in what human values are in a capitalist society. In situations such as unfair contracts, a tendency to prioritize money over people, and job displacement due to AI, I have been struck by the impression that human value is dictated by money. I felt that a life spent working for money resembles being a cog in a machine fitted for society's needs. Thus, I wanted to discuss the value of a human being in a capitalist society.The lively essence of retro aesthetics merges with the eerie atmosphere that comes from selling humans, emphasizing Showhost's audacity and enhancing the satirical tone. I established the retro vibe using sound, color, and props, drawing references from vintage TV ads of the 1940s-1990s, and analyzing features such as noise, glare, blur, and low-quality audio. I mainly used the 3D software MAYA, and others such as Substance Painter, After Effects, ElevenLabs, and Adobe Audition.”

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Buy One, Earn More
Buy One, Earn More
Buy One, Earn More
Buy One, Earn More

Work by

Jaewoo Bae

3D Animation

“Bringing imagination into reality! I'm walking this artist's journey, in love with the charm of animation that brings imagination to reality.”