Faculty of Design

Graphic Design

Jung Yun Yang

PETOPIA

Petopia is not just a brand, but rather a passion project dedicated to promoting pet health and happiness through a sleek and minimalistic design approach. The brand features an adorable puppy character that represents the loyal companionship that dogs offer. The visual identity boasts warm and inviting colors, playful typography, and charming illustrations of various dog breeds that appeal to pet lovers.As the designer, I channeled my love for pets, art, and design to create a visually stunning and cohesive identity. The packaging design is not only aesthetically pleasing but also highly functional, incorporating features such as resealable packaging and portion control for convenience.Petopia's website serves as an online marketplace for pet products and also shares information about the café. The design of the website reflects the brand's minimalistic and clean approach, offering a user-friendly experience for visitors. Additionally, Petopia offers a unique collection of NFT images that celebrate the special bond between pets and their owners, appealing to both digital art enthusiasts and pet lovers.In summary, Petopia is a utopia for pets, where thoughtful design and creativity come together to enhance the lives of pets and their owners. The project is a testament to my passion for pet welfare, art, and design.