Faculty of Design
Advertising
Stefania Milano
Saucony Print Ad Redesign
Graphic Design
2023
The Saucony Kinvara 3 Print Ad Redesign project aims to enhance the visual and messaging elements of the advertisement to better align with Saucony's brand identity and effectively communicate the unique features and benefits of the Kinvara 3 running shoe. Through strategic adjustments in hierarchy, design, copywriting, and brand integration, the redesigned ad seeks to capture the attention of potential customers, convey the essence of the product, and drive engagement and purchase intent in retail environments.
Work by
Stefania Milano
Strategic Branding and Social Media Marketing
“Hi, I'm Stefania! As an OCAD University graduate with an Honours Bachelor of Design in Advertising and a minor in Entrepreneurship and Social Innovation, I've developed a deep passion for the...” [More]
Celebrate the work of OCAD U’s class of 2023/2024!