Faculty of Design

Graphic Design

Sandra Dammizio

Fiesta Rollerskate Co. Packaging

The Brief: Create the brand identity and packaging design for a roller skate brand, reflecting the brand's desired target consumer and market positioning.

“The brand identity for Fiesta RollerSkate Co. is fun, informal and bold. The brand’s name is celebratory and reflects the strong social nature of the sport. Targeting an emerging market of recreational skaters, the brand’s product and imagery celebrates the places and many ways that everyday people enjoy the sport of rollerskating. The logo, with its curves and circular background, conveys the smooth, freeing experience of being on roller skates. A gender-neutral colour palette and illustrations help promote the brand as inclusive and welcoming to all. Outdoor signage is a source of inspiration for the typography for the brand, while a gritty paper texture and doodle-style illustrations give an informal, grassroots feel. *Follow link for full case study*”