Faculty of Design

Advertising

Deanna Tsang

family feood

Ethnic individuals are no longer proficient in their heritage language. Systemic acculturation and social discrimination have diminished the desire in young adults to learn about their culture. This creates a disconnect between familial generations and cultural identity. Heritage schools are attended but forgotten. Second language classes are offered but ignored. Let’s be honest language alone is boring and hard. A new solution to heritage language awareness should not be like previous institutional attempts but through social, casual ways. Family feood is a bilingual card game centered around cultural foods. Food is a universal language that everyone has a personal connection with. Food is what brings depth and personal connection to this card game.

“Heritage language learning is boring and hard. Of course young adults aren't interested...”