Adel Bechara

PART 5: Google Fos7a Video Ad.

LOCALIZING BRANDS (PART 5) Since I created the Google Fos7a service from scratch, I felt that it was a good opportunity for me to think about how I can advertise it. On one hand, I had to take into consideration the main ways of advertising in Lebanon and what people find most appealing. And on the other hand, I had to research how Google advertises their services. This led me to make an advertisement video for Google Fos7a based on motion design and typography, and which presents the essence of the app. I tried to emulate the Google aesthetic through the video while staying true to the design of the app. I made three versions of the video (English, Spoken Arabic & MSA) that are supposed to be played as a TV commercial (main way of advertising in Lebanon) and as a YouTube advertisement (one of Google’s services). (THIS IS ONE OF THE OUTPUTS OF A YEAR-LONG THESIS, TO FIND MORE PRESS THE WEB ICON BELOW)