Graphic Design
PART 1: Google Arabic Logos
LOCALIZING BRANDS (PART 1) Google offers their services in multiple languages. However, their logo always stays in English, which can be distracting for languages like Arabic. English and Arabic are written in two different directions so when... More
Graphic Design
PART 2: Google Webpages
LOCALIZING BRANDS (PART 2) Google already offers some of their services in Arabic. However, I find that the designs are not very accessible and don’t represent the Google aesthetic. So, I redesigned some of them while fixing some of their... More
Graphic Design
PART 3: Google Typeface
LOCALIZING BRANDS (PART 3) I couldn’t find a modern Arabic typeface that matched the Google logo I designed. So, after extensive research, I made a fully functioning Arabic typeface that matches both Product Sans (the Latin typeface Google... More
Graphic Design
PART 4: Googla Fos7a Web/ App
LOCALIZING BRANDS (PART 4) I wanted to find a way to insert the Lebanese culture in the Google brand. Google usually provides services that are helpful on many levels. So, I came up with this new service that could be helpful in Lebanon. There... More
Graphic Design
PART 5: Google Fos7a Video Ad.
LOCALIZING BRANDS (PART 5) Since I created the Google Fos7a service from scratch, I felt that it was a good opportunity for me to think about how I can advertise it. On one hand, I had to take into consideration the main ways of advertising in... More
Graphic Design
PART 6: Google Fos7a Urban Ad.
LOCALIZING BRANDS (PART 6) I designed some urban advertisements to promote the Google Fos7a app. The strategy is to show the app in use in two different ways. On one hand, I chose a more abstract style of a split screen showing a translation.... More
Graphic Design
PART 7: How did I get to Google?
LOCALIZING BRANDS (PART 7) It took me a lot of research, trials and exercises to get to the concept for this thesis. I made a process book that explains how I learned about Arabic design, how I got comfortable with it but mainly how all of this... More
Work by
Adel Bechara
Graphic Design
“After extensive research about the role that Arabic graphic design plays in the Lebanese culture, I applied the knowledge I’ve learned by localizing brands culturally. The goal is to create designs...” [More]