Julien Cristante

Protagonist Helath

A full branding with additional executions done for a digital healthcare company.

“A company which is filling the gap in the industry of specialized research and medical advice for women with chronic illness's, I aimed to strike a balance of academic strength and approachability. Thick line weight and structure is used to embed research-based stability while the curved edges and pastel colour palette signifies friendliness and trust. ”