Christine Woolley

02. Championing knowledge and awareness

Framework 02. Championing knowledge and awarenessThere is a spectrum of knowledge, awareness and understanding of accessible design that currently exists. Start by creating greater awareness and building a collective sense of knowledge.Recommendations:6. Inform the graphic design industry (graphic designers, design agencies, design students, design educators, etc.), through direct means*, of the Act and the standards that will apply to the graphic design discipline (*direct means indicates direct contact such as email, phone or mail).7. Provide a plain language, easily digestible version of the Act and standards that provide clarity around what is required and associated penalties. The information should be provided using multiple modes of delivery including written, audio and video.8. Create an awareness campaign geared towards graphic designers. The campaign should be funded by government but created and driven by industry and distributed through both organic and paid advertising channels.9. Create a similar awareness campaign that is geared toward communications professionals, content developers and copywriters. These individuals are part of the material development process and are often the clients of graphic designers.