Faculty of Design
Graphic Design
Adel Bechara
PART 1: Google Arabic Logos
Graphic Design
2021
Logos
LOCALIZING BRANDS (PART 1) Google offers their services in multiple languages. However, their logo always stays in English, which can be distracting for languages like Arabic. English and Arabic are written in two different directions so when the text is in Arabic the logo is distracting. For that reason, I designed Arabic versions of their logo as well as an animation of the transition between the English and Arabic version. (THIS IS ONE OF THE OUTPUTS OF A YEAR-LONG THESIS, TO FIND MORE PRESS THE WEB ICON BELOW)
Work by
Adel Bechara
Graphic Design
“After extensive research about the role that Arabic graphic design plays in the Lebanese culture, I applied the knowledge I’ve learned by localizing brands culturally. The goal is to create designs...” [More]