“After extensive research about the role that Arabic graphic design plays in the Lebanese culture, I applied the knowledge I’ve learned by localizing brands culturally. The goal is to create designs that invite young people to embrace and connect with their cultural heritage through these services. I am presenting my concept through a set of designs (logos, webpages, a typeface, a service prototype, a mobile app, motion designs & advertisements) for a brand that we all use or come across with on a daily basis, no matter our age or culture: Google.”