Faculty of Design

Graphic Design

Shaelyn Campbell

Garden's Path

Garden's Path is an existing Toronto Florist Business. As a school project, I decided to give them a new brand identity.In the new logo, the business name is emphasized. It is accompanied by an illustrative flower to help quickly communicates the store's services. Placing these elements within two squares emulates the shape of stones from a garden's path. The new look has a decorative contemporary, and appealing look.