Faculty of Design

Graphic Design

Yuyi Fan

Cantonese Children Songs

As a widely spoken dialect, Cantonese needs to be given more attention and protection. As a beginner, children have a strong ability to imitate and are curious. Therefore, children's songs are beneficial to the transmission and teaching of Cantonese as a medium for their learning and entertainment. Therefore, I chose traditional Cantonese children's songs as my design content. The three nursery rhymes I have chosen are all famous and classic. The lyrics that are familiar to the public are more resonant and empathetic to the listener, and have more local identities. The entire album packaging including a square tin, a CD, a folded lyric paper brochure, and a brochure about the behind story of the song and the culture.

“One of the moods in the project is nostalgia, so the design will use objects from the past or a way of life from the past. In the past, when electronic information was not too developed, letters were the communication tool that everyone had the most contact with. Nowadays, in the 5G era, the space-time distance between all messages is infinitely shortened, making it difficult to feel the pleasure of waiting. Designing the packaging as envelopes and iron boxes expresses the nostalgic feelings more profoundly. In the constrained living environment of the past, discarded food iron boxes were often used as storage boxes for further use. So to say, the package design regards the children's song as a time capsule buried in the past, and when opening the package it is like meeting with people and events from the past again and renewing the previous relationship. Showing the past makes young people aware of the history of dialect and regional culture.”