Jara Cadiz

The Scarborough OGs

Advertising
2023
Beyond Toronto, there’s Scarborough– a suburb on the east end of the city overlooked by everyone except condo developers. With the impending gentrification of Scarborough, aging neighbourhood malls are facing permanent closures, displacing community groups, like senior mall walking clubs, from their home field. With it’s 60th brand anniversary around the corner, Nike is joining the seniors club. But being old doesn’t mean being dated– it means being original. It’s time to prove that Nike isn’t just a voice for future generations, but also a voice for generations past. (Watch video first)

“A very personal project inspired by the neighbourhood that raised me”

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The Scarborough OGs
The Scarborough OGs
The Away Jersey
The Away Jersey
PR/Promotion
PR/Promotion
Impact
Impact
Impact
Impact
Branding
Branding

Work by

Jara Cadiz

Advertising

“Art director with 2 D&AD New Blood Awards, 3 internship experiences at various ad agencies, and 79,987 listening minutes on Spotify (my proudest accomplishment).”