Faculty of Design

Advertising

Jara Cadiz

The Scarborough OGs

Beyond Toronto, there’s Scarborough– a suburb on the east end of the city overlooked by everyone except condo developers. With the impending gentrification of Scarborough, aging neighbourhood malls are facing permanent closures, displacing community groups, like senior mall walking clubs, from their home field. With it’s 60th brand anniversary around the corner, Nike is joining the seniors club. But being old doesn’t mean being dated– it means being original. It’s time to prove that Nike isn’t just a voice for future generations, but also a voice for generations past. (Watch video first)

“A very personal project inspired by the neighbourhood that raised me”