Faculty of Design

Advertising

Raphael Cannito

Modi

Advertising
2021
Video + Presentation
The framework for this application involves many different restraints in order to simulate what a working prototype of my strategic findings and the experimental process is a result of. The app, Modi is curated in this format for an easy to access resource base that is intended for the very specific medium of mobile phones/tablets. Connecting you to communities that you may already be a part of or finding a new place for you to discover and learn about the world around you. With this connection, Modi becomes a place to engage and experience more about the different types of communities globally. The application encourages self-discovery and hopes that you not only find a community to exist and connect within but also that you learn more about yourself, and can become a safe place for you. Modi can be a resource for those who are struggling with identifying who they are, those who want to take part in global activism, and so much more. It is a platform for creating change in the world and for yourself.

“Experience Change Created by Humans.”

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Work by

Raphael Cannito

Branding & Advertising

“The ability to create experiences and share them with others is what makes us human, and it’s what I’ve spent my whole life doing. I’m a purpose-driven Art Director based in Toronto, and I’m...” [More]