Kristy Fung

Soul-Ju

This project is the create a new brand for Soju.We decided name "Soul-ju" because soul means the spiritual part of a person believed to give life to the body, which has unity, comfort and soothes, we want to use this word to convey the spirit of youth and energy after drinking Soju, and it's also a play with word as it rhymes with the "so" in soju.