Adel Bechara

PART 6: Google Fos7a Urban Ad.

LOCALIZING BRANDS (PART 6) I designed some urban advertisements to promote the Google Fos7a app. The strategy is to show the app in use in two different ways. On one hand, I chose a more abstract style of a split screen showing a translation. It keeps the viewer questioning what the advertisement is about. So, on the other hand, the second style is more straightforward and presents the app in use with the slogan “make writing easier”. This slogan invites the viewer to think about an easy solution to everyday problems through the Google Fos7a app. Since these advertisements are supposed to be spread around the city, the viewer will be able to make connections when looking at the two different styles. We all encounter this issue where we can’t find the right words to write in a formal setting, or don’t understand a sentence for a formal email, etc. Therefore, I wanted every advertisement to present a different situation the app could be used in. There’s a different sentence that is being translated for each of them. (THIS IS ONE OF THE OUTPUTS OF A YEAR-LONG THESIS, TO FIND MORE PRESS THE WEB ICON BELOW)