Adel Bechara

PART 3: Google Typeface

LOCALIZING BRANDS (PART 3) I couldn’t find a modern Arabic typeface that matched the Google logo I designed. So, after extensive research, I made a fully functioning Arabic typeface that matches both Product Sans (the Latin typeface Google uses) and the Google aesthetic. In the traditional way of writing Arabic, the letterforms are based on calligraphy. You can see brush marks in mostly every letter and the curves are drawn in a unique way. However, when we handwrite Arabic, we have to simplify the letters in order to write fast (second image). Because I wanted my typeface to look modern and simplified, I based my letterforms on the handwritten Arabic. In addition, my typeface needed to be based on the Google aesthetic. After analyzing the various designs made by Google, I realized that the four main elements they use are: circles, horizontal lines, vertical lines and diagonal lines at a 45 degree angle (third image). All of my letters were constructed using these elements in order to match the Google Aesthetic. (THIS IS ONE OF THE OUTPUTS OF A YEAR-LONG THESIS, TO FIND MORE PRESS THE WEB ICON BELOW)