Faculty of Design

Graphic Design

Jingjia Zeng

Orienty: A Chinese inspired English Typeface

Graphic Design
2020
Orienty is a typeface originally inspired by traditional Chinese characters, which is also intended to be used as a English complement to those Chinese fonts which has a hand-written style. In this case, some strokes of the font were borrowed from Chinese calligraphy as well as modern fonts. During the development of the font, I also refered to Auriol font, seeking for solutions of breaks and curves happen in English characters.

“The name “Orienty” derived from the word “oriental” ( which reflects the style the font has), and “ty”( which has the same pronounciation as “font” in Chinese), meaning the font from the orient.The best purpose to use for this font are titles, branding, or as completment to Chinese content. ”

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Orienty: A Chinese inspired English Typeface
Orienty: A Chinese inspired English Typeface
Orienty: A Chinese inspired English Typeface
Orienty: A Chinese inspired English Typeface
Orienty: A Chinese inspired English Typeface
Orienty: A Chinese inspired English Typeface
Orienty: A Chinese inspired English Typeface
Orienty: A Chinese inspired English Typeface
Orienty: A Chinese inspired English Typeface
Orienty: A Chinese inspired English Typeface
Orienty: A Chinese inspired English Typeface
Orienty: A Chinese inspired English Typeface

Work by

Jingjia Zeng

Graphic Design

“A graphic designer with videography skill and passion in material art. The year 2020 shifted my mind, and encouraged me to explore art forms that are more tangible and closer to the nature.”