Faculty of Design

Advertising

Vinny Patel

L'eclat

Skincare branding for self-care serum's

“For this project, we wanted to create a product in skin care, specifically serums. We wanted to create a skincare line that is easy to identify with the needs of consumers while making ourselves unique. The skincare line is targeted at youth skin types. We wanted to create an affordable, sustainable and natural product that can be accessed by the youth without an extreme price point. Another thing we wanted to make sure of was creating a functional design that keeps the product safe during shipping/transport. We noticed from our own experience when buying glass skincare that it sometimes breaks in transport. Another thing we wanted to focus on is having minimal detail while educating our viewers with key ingredients.”