Faculty of Arts & Science
Digital Futures
Madelaine Fischer-Bernhut
"Taste our Selection": Metro's Selection Private Label Rebrand and Launch Campaign Concept
Advertising
2021
The aim of the "Taste our Selection" campaign is to introduce a new clean and modern product design for Metro's Selection Private Label to attract new Gen Z and Millenial shoppers, while exploring the tastes and flavours of the brand through flavour-themed meal kits, a social media campaign, and the introduction of interactive AR product identification and an omnichannel recommendation system. To sustain interest and promote active engagement throughout the 10-week campaign a new flavour theme is highlighted bi-weekly through Selection products (Savoury, Sweet, Spicy, Sour, Salty).
“The work shown is a snapshot of my work within the overall Metro Selection Rebrand and Campaign Project created with Veronica Taranova-Gomelscky and Andrew Tanzil. This project was from my Advertising: Retail and Emerging Technology Course at OCAD University. At the end of the course, we were able to present the entire concept in front of Metro representatives.”
Work by
Madelaine Fischer-Bernhut
Digital Futures
“Madelaine is an Artist, Creative Technologist, and Interactive Media Designer who loves to explore how emerging technology can create new and engaging ways to interact with the world around us and...” [More]