Faculty of Design

Advertising

Anna Fan

LEVI'S 501

Levi's 501 collection

“The outdoor campaign for Levi's 501 collection was designed with the concept of time in mind, emphasizing the idea that 501 jeans are comfortable and allow for a sense of relief when the clock strikes 5:01. This message was conveyed through strategic design and messaging, creating a compelling and relatable campaign that resonated with consumers.”