Faculty of Design
Advertising
Kayla Ellemberg
Fauna Life
Advertising
2022
A full Advertising campaign using emerging technology to promote PetValu's premium in-store offerings.
“PetValu is a high quality pet store brand and one of the top pet stores in Canada. They provide pet owners with a selection of prime pet care and food items at competitive prices and pride themselves in being the friendly, caring pet store that offers expert customer service and knowledge in the field. This being said, their branding and in-store experience seemed to be disconnected from these offerings. So how can we use the latest technology to create the next generation of store/experience for PetValu?This project was created in collaboration with Zack Fellows, Natasha Smith, and Nan Wang”
Celebrate the work of OCAD U’s class of 2022/2023!