Raahim Tariq

Dil'ara Restaurant Animated Advertisement

This is a 2D frame-by-frame animated advertisement I made for a freelance client as they were launching their new branch of their restaurant. The advertisement was displayed on screens on street lamps all over Lahore. They also wanted the advertisement for social media as well, which is why the frame is portrait. In the animation, I start with a hand throwing three seeds, which then bloom and grow into a cherry blossom tree at the end, which is a central piece of decoration in their restaurants, symbolizing the growth of the restaurant. In the advertisement, I also show the process of making some of their popular food items, such as their special cakes, mini sliders, and their famous chicken rolls/ wraps.