Faculty of Design

Advertising

Zack Fellows

Whitehorse Tourism

Tourism campaign for the city of Whitehorse, capital of Yukon, Canada. Whitehorse exists on the traditional territories of the Kwanlin Dün First Nation and the Ta'an Kwäch'än Council. When you think of paradise you probably think of hot beaches with palm trees, or you may think of big cities with towering skyscrapers. Whitehorse is neither of those, but it's certainly still a paradise. This campaign shows what makes Whitehorse such a unique tourist destination. It brings the viewer to Whitehorse before they even step on the plane through pop-up brochures, VR tower viewers placed in major cities, magazine spreads and a cheeky social media campaign.