Faculty of Design

Advertising

Kaili Baird

Government of Canada: It's Not Over

For this project the goal was to create awareness within the public that the Covid-19 epidemic was still on going. For this project I really wanted to capture the true exhaustion within healthcare workers during this time. My model was my Mother who is a healthcare worker and was up close and caring for COVID-19 positive patients. Using a real healthcare worker in my work I really caught the emotions she was experiencing. I went with black and white for the photograph to really grasp the serious tone of the advertisement since that was the main focus, I wanted to use guilt as a way to persuade people to not ignore the ongoing pandemic.