Faculty of Design

Graphic Design

Sandra Dammizio

Vancouver Island Human Rights Coalition Re-Brand

The Brief: Create a renewed brand identity for the Victoria-based human rights organization, which advocates for individuals who have experienced discrimination and are seeking to file human rights complaints to the B.C. Human Rights Tribunal.

“The VIHRC brand identity is centered on the notion of a coalition and the strength and positive change that VIHRC achieves through its partnership with the community on human rights issues. The revised look+feel for the organization clearly situates VIHRC as an active and positive force on the Island, with abstract illustrative references to Island geography and a vibrant and Island-based colour palette. *Follow link for full case study*”